How Jones Road Beauty is succeeding with Superfiliate:
Permission creators with one click. Streamlined permissioning of ad accounts saves Jones Road Beauty 10+ hours per week, allowing the brand to focus on scaling their creator-led advertising program.
Get strategic guidance from day one. Support from Superfiliate's in-house experts assisted Jones Road Beauty to maximize Partnership Ad capabilities, achieving a 68% CTR improvement from H1 to H2 throughout onboarding and implementation.
Test creators before bigger deals. Jones Road uses Partnership Ad performance to validate creators for brand fit and audience response, helping them build out a strong pipeline of proven partnerships.
Jones Road Beauty is a direct-to-consumer beauty brand founded by Bobbi Brown. Targeting women aged 35 to 65 who are looking for clean, natural makeup products, the brand needed a way to reach new audiences cost efficiently.
Jones Road Beauty uses creator-led ads as their primary advertising strategy, due to its strong reach and effectiveness across funnel stages. But the traditional whitelisting process proved time-consuming and complex, making it challenging to scale creator-led advertising:
"Before Superfiliate, it was just so complicated and I would see my team having to go back and forth with creators all the time.”
Cody Plofker
CEO of Jones Road Beauty
Traditional whitelisting meant the Jones Road Beauty team had to spend days or even weeks going back and forth with creators and their agents to secure the necessary ad account permissions in Meta Ads Manager, each one involving multiple steps and in-depth instructions.
With the support of Superfiliate's Meta Ads Suite, Jones Road Beauty implemented Partnership Ads as a core component of their creator-led advertising strategy. Superfiliate's one-click creator permissioning feature now saves the brand 10+ hours per week, allowing Jones Road Beauty to focus their efforts on scaling their creator-led advertising program.
Superfiliate also provided strategic guidance throughout onboarding and implementation, helping Jones Road Beauty to understand how to maximize Partnership Ad capabilities:
With Superfiliate, Partnership Ads save us so much more time to put towards more strategic business activities. "The Superfiliate team has really helped us understand Partnership Ads. They want to solve the operational challenges facing brands to make Partnership Ads simpler and easier to scale."
Cody Plofker
CEO of Jones Road Beauty
Partnership Ads are now one of the best-performing styles of creative for Jones Road Beauty, particularly for increasing reach and awareness. Partnership Ads are reaching Jones Road's prospects at roughly half the cost of non-Partnership Ads when measured by cost per thousand accounts reached.
Partnership Ads are also more efficient driving site traffic for Jones Road, achieving a 25% higher CTR at converting impressions to clicks compared to non-Partnership Ads. Partnership Ads saw a 68% CTR improvement from H1 to H2, indicating they're not only cost-efficient but increasingly effective at driving user action.
"These ads are really great for reaching new audiences and are extremely effective at unlocking new customers; it's where we get the most value out of partnering with creators.”
Cody Plofker
CEO of Jones Road Beauty
Partnership Ads have evolved from a minor tactic to Jones Road Beauty's most pivotal creator collaboration tool, outperforming non-Partnership Ads types while saving the team hours of admin every week.
Thanks to these results, Partnership Ads are now fully integrated into Jones Road Beauty's broader creator marketing strategy. The beauty brand now expands their top performers in Partnership Ads into larger paid partnerships. When creators express an interest in larger deals, the team can use Partnership Ad performance to validate creators for brand fit and audience response before making any significant investments. This reduces risk while helping the brand build out a strong pipeline of proven partnerships.
As for Partnership Ads themselves, Cody is encouraging every D2C brand to lean into creator-led advertising:
"Creator-led advertising is the new media. This is the new economy. The best way to tap into it is to have a really strong creator program, and Partnership Ads are a huge aspect of that."
Cody Plofker
CEO of Jones Road Beauty
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