"Automation has actually made my relationships stronger, not weaker. When I'm not spending hours manually onboarding new affiliates or creating Shopify orders for gifts, I can focus on the relationships that really drive revenue. My big ambassadors and influencers still get personal attention—phone calls, custom strategies, one-on-one support. But now I can also ensure that every affiliate, regardless of size, gets a consistent, professional experience through our automated workflows."
"I would say that if your pain exceeds status quo, then it's time to make a move. Migrating platforms is definitely scary, especially when you have thousands of affiliates, but having the right support team makes all the difference. The Superfiliate team knew this was our fourth migration in three years, and they went above and beyond to ensure both our team and our affiliates had everything they needed. Don't let migration fears keep you stuck on a platform that's holding back your growth.”
"Empowering. The whole team understands the nuances of affiliate and influencer marketing, and are always trying to make it better and easier for the brand and the person that's in the platform every day. In terms of the platform itself, I'd say it's just easy. It's been really easy to work within the platform, and our affiliates find it really easy, too!"
How Omnilux LED is scaling globally with Superfiliate:
Automated gifting workflows enable Omnilux to gift 100-200 skincare devices monthly without manual order creation, triggering affiliate links for seamless conversion and revenue tracking.
Recruitment via Instagram mentions eliminates manual creator sourcing, automatically inviting brand advocates into programs through DM outreach and saving hours each week.
Multi-program consolidation enables management of five distinct program types—ambassadors, skin practitioners, paid partnerships, affiliates, and gifting—with unified performance analytics and revenue attribution.
Omnilux LED is a leading skincare technology company specializing in professional-grade LED light therapy devices. Omnilux has built a global creator marketing strategy spanning multiple programs, from affiliates and skincare practitioners to targeted gifting programs.
But Kelly Hartlage, Senior Influencer Marketing & Brand Ambassador Manager at Omnilux, was facing significant challenges at their previous platform due to a lack of automated program workflows. With 200–300 creators joining their affiliate program alone each month, program management was steadily consuming more of Kelly’s time:
“There were a lot of manual processes at our other platform that I knew could be automated and made so much more seamless if we were to go onto a different platform; that was a huge driver for me to switch.”
Kelly Hartlage
Senior Influencer Marketing & Brand Ambassador Manager at Omnilux
Superfiliate’s cobranded landing pages initially caught Kelly’s attention as a way for affiliates to build their own brand within Omnilux. But it was the platform's comprehensive, automated approach to program management that drove their decision to migrate.
Omnilux had almost 5,000 creators to migrate across all programs, with many having endured previous platform shifts. But Superfiliate's migration approach immediately differentiated itself through transparent communication and dedicated support; Kelly's customer success manager was available via Slack, provided in-depth Loom tutorials, and made tailored strategy suggestions for their program setup:
“At other platforms I've been at, I've had to email someone and it could be two days before I heard back. That's two days where I'm waiting to reply to my affiliates, or get something set up. Having access to Keri [our customer success manager] via Slack was something I didn't even know I needed! It’s night and day from any other program I've had.”
Kelly Hartlage
Senior Influencer Marketing & Brand Ambassador Manager at Omnilux
With Superfiliate’s automations engine, Kelly is now able to automate the repetitive, time-intensive aspects of program management that were slowing her down:
Omnilux’s welcome email flow for new brand ambassadors has been triggered over 1,000 times—communications Kelly no longer sends manually. Additionally, creator recruitment via Instagram mentions has freed Kelly from hours spent each week on manual creator sourcing, which she can now dedicate to relationship-building and strategy:
"Prior to having this automation I was combing through our tagged posts and stories once every week, and it was a huge time suck,” says Kelly. “Now, I don't even have to think about it anymore. People are just getting invited to our program via automated DMs and signing up; we're seeing new affiliates come in through DMs all the time. That's been such a huge unlock for us!”
Omnilux is also leveraging Superfiliate’s automated gifting workflows across multiple trigger points: milestone gifts for existing ambassadors, seasonal campaigns such as Mother's Day and bridal campaigns, and threshold-based rewards for skincare practitioners. Each program automatically sends personalized gift selection emails, completely eliminating manual Shopify order creation:
"We're gifting 100-200 devices every single month. Just placing those orders is so much time spent, so being able to automate that within the program is pretty fantastic,” says Kelly. “If I invite someone into that program or they're accepted into that program, they automatically get an email to choose a device that I've already set up.”
Unlike traditional gifting programs, every device gifted via Superfiliate automatically triggers affiliate link generation. This means Omnilux can measure the revenue impact of every gift—critical for high AOV products where gifting represents a significant investment. This allows Kelly to identify which creators drive the best ROI and merit further partnership opportunities:
"We're able to track the success of each gifting program within the affiliate links, the clicks, and the reporting,” says Kelly, “If we gift someone and then they post about us, it gives us the information to decide if we want to turn that gifted creator into a paid partner, or a larger ambassador for our program."
The results? 93% of Omnilux’s tracked revenue is coming from new customers and an ROI of 4.9x across their gifting programs, showing how strategic gifting drives customer acquisition even for high AOV products when supported by seamless automation and tracking.
For Kelly, automated workflows are more than just a time-saver; they position Omnilux to continue expanding their creator ecosystem, without increasing team headcount or toolkits. The ability to test new demographics, markets, and campaign types through automated gifting workflows means Kelly is freed up to focus on strategy, rather than day to day program management:
“It’s being able to see the bigger picture of all these programs and how they are driving revenue into the business,” says Kelly, “For example, which programs are driving the most revenue, versus clicks or brand awareness? It’s been so much easier to compare all the different programs together as well.”
As for the creator experience? Kelly notes she hasn't received a single platform complaint since migrating to Superfiliate, despite hosting thousands of creators and the complexity of managing global programs:
“I've gotten so many complaints about different platforms and literally haven't gotten one complaint since we moved to Superfiliate, which is pretty shocking just considering the amount of things that can go wrong. It’s a testament to how good the platform is!”
Kelly Hartlage
Senior Influencer Marketing & Brand Ambassador Manager at Omnilux
