Authentic creator content wins. Unedited, native-feeling creator content consistently outperforms polished brand assets. Let creators speak naturally about your product, rather than scripting them.
Testing is key. Run creator content in separate campaigns with different budgets and KPIs from brand content to properly measure performance and prevent cannibalization.
Start with UGC and employees. Begin with low-cost UGC creators and employee content before investing in macro influencers. Authenticity matters more than follower count!
Ready to unlock the secret sauce behind high-performing creator ads? This exclusive session with influencer marketing leaders from Timeline Nutrition, Pet Honesty, and Goop reveals exactly how top brands are scaling with creator content that converts.
Discover why authentic creator content consistently outperforms polished brand assets, and the differences between whitelisting and dark posts. Get insider strategies for balancing in-house vs. creator content, setting up cross-team processes that actually work, and navigating tricky conversations with talent managers about usage rights.
Whether you're just starting out with creator-led ads or looking to optimize existing campaigns, you'll walk away with actionable frameworks for testing, budgeting, and scaling creator-driven performance marketing that drives real ROI.
