The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising
Millions are being left on the table with Meta Partnership Ads. Not because the format doesn't work, but because operational infrastructure cannot keep up.
As a Meta integration partner, Superfiliate surveyed 24 fast-growing D2C brands representing over $300 million in annual Partnership Ad spend. We wanted to understand what will unlock the next wave of growth for creator-led advertising.
The results are clear: Brands aren't limited by ad budgets. They're limited by their ability to find, activate, and scale high-performing creators.
Just 4% of brands we surveyed are satisfied by their current investment in creator partnerships
but 83% of brands would increase investment if they had access to better creator discovery tools.
The biggest unlock to scaling Partnership Ads isn't better creative. It's better infrastructure.
Our survey data reveals what separates scaling brands from those struggling; poor discovery tools, fragmented workflows, and a lack of visibility over what partnerships are moving the needle.
This report isn't just a pulse check; it's a tactical blueprint for how brands can successfully scale Partnership Ads—with creator discovery, authentication, and attribution in one toolkit.
In this report:
Creator-led advertising isn’t just welcome on Meta’s platforms. It’s winning.
The hidden operational bottlenecks that are restricting Partnership Ad spend.
Why discovery, authentication, and attribution must work as one integrated system to scale Partnership Ads.