Partnership Ads outperform traditional whitelisting. Meta's partnership ads use signals from both creator and brand accounts, delivering 19% lower CPAs and 53% higher click-through rates.
Influencer teams are driving paid media success. As much as 75% of top-performing ad content comes from influencer partnerships, yet influencer marketers rarely get credit—Superfiliate finally bridges this gap between organic and paid.
A creator-first strategy wins. Build symbiotic relationships with high-affinity creators through transparent usage rights, flexible testing periods, and collaborative content strategies for sustainable growth.
Ready to bridge the gap between your influencer and paid media teams? This session with Meta's Partnership team reveals how Partnership Ads are revolutionizing creator marketing beyond traditional whitelisting.
Learn the technical differences between Partnership Ads, whitelisting, and dark posts, and why Partnership Ads deliver superior performance. Get insider strategies for identifying which organic creator content will crush it in paid campaigns, negotiating usage rights that work for everyone, and how influencer teams can finally get credit for driving paid media successes.
Whether you're an influencer marketer wanting to prove paid media impact or a performance marketer looking to unlock authentic creative at scale, this technical deep-dive shows exactly how to optimize Meta's dual-signal algorithm for maximum ROI.
