Authenticity first, deals second. Gift products and test with short-term deals before committing to long-term contracts—let creators genuinely experience your brand first.
Relationships beat transactions. Invest in onboarding calls and ongoing education. Treat creators as humans, not content machines, to build lasting partnerships.
Scale Through Structure. Balance celebrity equity deals with UGC communities by creating clear processes for each creator tier and measuring performance.
Wondering how top brands like AG1, Aura, and Tonal built influencer programs that actually drive results?
In this edition of Brands in Bloom, we dive into the winning strategies behind these powerhouse communities. Discover how to structure programs with practitioners, celebrity partnerships, and UGC creators that feel authentic, not transactional.
Learn the art of balancing short-term testing with long-term ambassador deals, plus insider tips on finding and nurturing brand-fit creator relationships. From gifting strategies that convert to equity partnerships with A-listers, these marketing leaders share exactly how they scaled relationship-driven programs from scratch.
This panel is perfect for influencer marketers ready to move beyond one-off campaigns and build sustainable creator communities that can scale with your brand.
