Welcome to our Influencer Marketing Field Guide

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Michael Newton
Influencer Marketing Strategist
formerly Discord
Lissa Regets
Fractional CMO
ideaBOX Consulting
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Ryan Waranauskas
Head of Paid Media
Catch
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Delaney Henson
Head of Social & Influencer Marketing
Oura
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Kendall Dickieson
Head of Creator Partnerships
Graza
Anders Bill
Co-Founder
Superfiliate
Maurice Rahmey
Founder & CEO
Disruptive Digital
Brenda Daniel
Growth Partnerships
Caraway
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Amber Kai
CEO
Sequincial
Micah Whitehead
Co-founder and CMO
ZeroTo1
Lily Comba
Co-Founder & CEO
Superbloom
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Molly Savage
Director of Marketing
BOBABAM
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lydia Lee
CEO
The Clout
Sarah Crow
Manager of Creator Success
Superfiliate
Lindsey Gamble
Creator Economy Expert
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Ashley Brock
Founder
Digital Marketing Academy
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Ashley Brock
Founder
Digital Marketing Academy
Ryan Waranauskas
Head of Paid Media
Catch
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Maurice Rahmey
Founder & CEO
Disruptive Digital
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Anders Bill
Co-Founder
Superfiliate
Lily Comba
Co-Founder & CEO
Superbloom
Amber Kai
CEO
Sequincial
Kendall Dickieson
Head of Creator Partnerships
Graza
Lissa Regets
Fractional CMO
ideaBOX Consulting
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Michael Newton
Influencer Marketing Strategist
formerly Discord
Delaney Henson
Head of Social & Influencer Marketing
Oura
Molly Savage
Director of Marketing
BOBABAM
Brenda Daniel
Growth Partnerships
Caraway
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Lindsey Gamble
Creator Economy Expert
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Sarah Crow
Manager of Creator Success
Superfiliate
Micah Whitehead
Co-founder and CMO
ZeroTo1
Lydia Lee
CEO
The Clout
Lissa Regets
Fractional CMO
ideaBOX Consulting
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Sarah Crow
Manager of Creator Success
Superfiliate
Micah Whitehead
Co-founder and CMO
ZeroTo1
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Delaney Henson
Head of Social & Influencer Marketing
Oura
Molly Savage
Director of Marketing
BOBABAM
Lindsey Gamble
Creator Economy Expert
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Michael Newton
Influencer Marketing Strategist
formerly Discord
Anders Bill
Co-Founder
Superfiliate
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Maurice Rahmey
Founder & CEO
Disruptive Digital
Lily Comba
Co-Founder & CEO
Superbloom
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Amber Kai
CEO
Sequincial
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Ashley Brock
Founder
Digital Marketing Academy
Brenda Daniel
Growth Partnerships
Caraway
Lydia Lee
CEO
The Clout
Ryan Waranauskas
Head of Paid Media
Catch
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Kendall Dickieson
Head of Creator Partnerships
Graza
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy

Influencer Marketers from:

Main Themes

Sourcing & Vetting

Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?

0
 Chapters

What to Book

How to negotiate the best deal

What content should your influencers be creating to meet your brand's goals? And how much will it cost you?

0
 Chapters

Paid Social

Performance Marketing

Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!

0
 Chapters

Contracting

Creator Support

Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.

0
 Chapters

Measuring

Scaling Success

To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.

0
 Chapters
“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.
Lydia Lee profile photo
Lydia Lee
CEO at For the Clout
"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.” 
Molly Savage profile photo
Molly Savage
Growth Marketing Leader at Bobabam
“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.” 
Lindsey Gamble
Influencer Marketing and Creator
Economy Consultant & Advisor
”You want to do what's working, tried and true, but at the same time, always keep testing.”
Ryan Waranauskas
Founder of Volt Agency
“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?” 
Korina Sanchez
Performance Marketing at Chomps

Want to dive into the Influencer Marketing world?

Get to know us
Sign up to get full access to the Field Guide: