Welcome to our Influencer Marketing Field Guide
We've brought together the best minds in influencer marketing to share their best tactics and insights.
Kendall Dickieson
Head of Creator Partnerships
Graza
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Ashley Brock
Founder
Digital Marketing Academy
Delaney Henson
Head of Social & Influencer Marketing
Oura
Micah Whitehead
Co-founder and CMO
ZeroTo1
Brenda Daniel
Growth Partnerships
Caraway
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Lissa Regets
Fractional CMO
ideaBOX Consulting
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lindsey Gamble
Creator Economy Expert
Maurice Rahmey
Founder & CEO
Disruptive Digital
Anders Bill
Co-Founder
Superfiliate
Lily Comba
Co-Founder & CEO
Superbloom
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Lydia Lee
CEO
The Clout
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Amber Kai
CEO
Sequincial
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Sarah Crow
Manager of Creator Success
Superfiliate
Molly Savage
Director of Marketing
BOBABAM
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Ryan Waranauskas
Head of Paid Media
Catch
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Michael Newton
Influencer Marketing Strategist
formerly Discord
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lydia Lee
CEO
The Clout
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Lily Comba
Co-Founder & CEO
Superbloom
Brenda Daniel
Growth Partnerships
Caraway
Maurice Rahmey
Founder & CEO
Disruptive Digital
Delaney Henson
Head of Social & Influencer Marketing
Oura
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Anders Bill
Co-Founder
Superfiliate
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Ryan Waranauskas
Head of Paid Media
Catch
Amber Kai
CEO
Sequincial
Ashley Brock
Founder
Digital Marketing Academy
Micah Whitehead
Co-founder and CMO
ZeroTo1
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Sarah Crow
Manager of Creator Success
Superfiliate
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Kendall Dickieson
Head of Creator Partnerships
Graza
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Michael Newton
Influencer Marketing Strategist
formerly Discord
Lindsey Gamble
Creator Economy Expert
Molly Savage
Director of Marketing
BOBABAM
Lissa Regets
Fractional CMO
ideaBOX Consulting
Maurice Rahmey
Founder & CEO
Disruptive Digital
Michael Newton
Influencer Marketing Strategist
formerly Discord
Sarah Crow
Manager of Creator Success
Superfiliate
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Lissa Regets
Fractional CMO
ideaBOX Consulting
Molly Savage
Director of Marketing
BOBABAM
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Delaney Henson
Head of Social & Influencer Marketing
Oura
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Lydia Lee
CEO
The Clout
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Kendall Dickieson
Head of Creator Partnerships
Graza
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Lily Comba
Co-Founder & CEO
Superbloom
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Brenda Daniel
Growth Partnerships
Caraway
Anders Bill
Co-Founder
Superfiliate
Ryan Waranauskas
Head of Paid Media
Catch
Lindsey Gamble
Creator Economy Expert
Micah Whitehead
Co-founder and CMO
ZeroTo1
Ashley Brock
Founder
Digital Marketing Academy
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Amber Kai
CEO
Sequincial
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Influencer Marketers from:
Main Themes
Foundations
What you need to know to start a program on stable ground.
Sourcing & Vetting
Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?
0
Chapters
Introduction
Introduction
lessons
—
Instagram - Sourcing
Instagram - Sourcing
7
lessons
—
17min
Instagram - Vetting
Instagram - Vetting
7
lessons
—
19min
YouTube - Sourcing
YouTube - Sourcing
8
lessons
—
22min
YouTube - Vetting
YouTube - Vetting
6
lessons
—
14min
TikTok - Sourcing
TikTok - Sourcing
7
lessons
—
15min
TikTok - Vetting
TikTok - Vetting
6
lessons
—
12min
What to Book
+
How to negotiate the best deal
What content should your influencers be creating to meet your brand's goals? And how much will it cost you?
0
Chapters
Introduction
Introduction
lessons
—
What to Book on Instagram
What to Book on Instagram
10
lessons
—
23min
What to Book on YouTube
What to Book on YouTube
8
lessons
—
19min
What to Book on TikTok
What to Book on TikTok
5
lessons
—
10min
How to and How Not to Negotiate
How to and How Not to Negotiate
9
lessons
—
28min
Negotiation Levers
Negotiation Levers
8
lessons
—
21min
Paid Social
+
Performance Marketing
Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!
0
Chapters
Introduction
lessons
—
Introduction
Ad Creative Best Practices
7
lessons
—
25min
Ad Creative Best Practices
Paid Media Best Practices
12
lessons
—
29min
Paid Media Best Practices
Contracting
+
Creator Support
Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.
0
Chapters
Introduction
lessons
—
Introduction
Contract 101
6
lessons
—
25min
Contract 101
Creative Brief 101
9
lessons
—
24min
Creative Brief 101
Building strong creator relationships
11
lessons
—
36min
Building strong creator relationships
Content Approval Do's and Don'ts
10
lessons
—
22min
Content Approval Do's and Don'ts
Links, Codes, Superfiliate
8
lessons
—
18min
Links, Codes, Superfiliate
Measuring
+
Scaling Success
To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.
0
Chapters
Introduction
lessons
—
Introduction
CPA, CPM, ROAS - What Metrics Should Your Program Track?
8
lessons
—
28min
CPA, CPM, ROAS - What Metrics Should Your Program Track?
Reporting & Analysis Best Practices
10
lessons
—
26min
Reporting & Analysis Best Practices
Testing Culture
7
lessons
—
14min
Testing Culture
Scaling Success
10
lessons
—
30min
Scaling Success
From leaders in influencer marketing
Meet your mentors
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“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.”
Lydia Lee
CEO at For the Clout
"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.”
Molly Savage
Growth Marketing Leader at Bobabam
“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.”
Lindsey Gamble
Influencer Marketing and Creator
Economy Consultant & Advisor
Economy Consultant & Advisor
”You want to do what's working, tried and true, but at the same time, always keep testing.”
Ryan Waranauskas
Founder of Volt Agency
“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?”
Korina Sanchez
Performance Marketing at Chomps
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