Use Case

The UGC ads platform built for Meta Partnership Ads

Everything a paid media team needs to build a UGC content pipeline for Meta Partnership Ads — in one place.

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Trusted by brands winning creator-led advertising

The problem

Stop stitching ad tools together and start scaling what works.

Owning the creator relationship is the fastest path to scale UGC ads. But sourcing lives in one platform, briefing happens over email, and launching is a manual setup in Ads Manager.

Superfiliate is the UGC platform that replaces every step with one connected workflow.

Sourcing

Separate UGC platform

Outreach

Email + Slack + DMs

Usage Rights

Spreadsheet of ad codes + expiration dates

Launch + Report

Meta Ads Manager

The workflow

From creator post to live Meta Partnership Ad

Five steps in one platform. No copying, pasting, or chasing.

Discover & Outreach

Recruit creators without leaving the platform.

Superfiliate Autopilot continuously surfaces new creator recommendations from the Meta Creator Marketplace based on your criteria, refining as you approve and deny. Verified outreach in-platform means no switching between Instagram and spreadsheets to track responses.

Brief Creators

Send creators everything they need to produce content for paid.

SuperBrief delivers campaign briefs, collects content uploads, and manages approvals in one place. Automated workflows mean content arrives ready to use, not ready to chase.

Manage Rights

Get approved content into Meta automatically.

Content with usage rights syncs to your Meta Media Library automatically, with rights managed by both creator and asset.

Launch Ads

Run Partnership Ads at scale with no manual setup.

Bulk Ad Creation pushes approved creator content into Meta Ads Manager across multiple creators and campaigns simultaneously, with authentication and code matching handled automatically.

Compensate Creators

Pay creators on your terms.

Set flat fees upfront, link and code commissions, or percentage of ad spend — whichever model fits the creator relationship. All tracked automatically inside the platform.

The toolkit

Every tool, built into one platform.

Creator Discovery

Superfiliate's discovery engine, powered by first-party data from Meta. Superfiliate Autopilot surfaces creator recommendations based on your criteria and refines them as you approve and deny.

Verified Outreach

Send branded, tracked outreach to creators directly inside Superfiliate — no external inbox required. Every message and response is logged in one place so nothing gets lost between team members.

SuperBrief

Commission UGC ads at scale. Define deliverables, collect uploads, and manage approvals.

Content Rights

A centralized library for every piece of licensed creator content. Approved content syncs automatically to your Meta Media Library.

Bulk Ad Creation

A bulk ad-building tool connected to Meta Ads Manager via API. Configure and launch Partnership Ads across multiple creators simultaneously, with authentication included.

Creator Payouts

Set flat fees upfront, link and code commissions, or percentage of ad spend. Calculated and processed inside Superfiliate with no manual reconciliation.

Explore the full Meta Ads Suite

Old way vs. new way

Superfiliate vs. the fragmented Meta Partnership Ads stack.

Workflow step

Find creators and reach out

Brief and approve content

Manage usage rights and get content into Meta

Launch Partnership Ads

Set compensation

Fragmented stack

Manually scrolling on Instagram, then endless email threads and spreadsheets to track responses

Email briefs, content delivered over DM, approvals tracked manually

Spreadsheet of expiry dates, manual uploads to Meta Media Library

Copy creative into Ads Manager manually, paste codes, resolve authentication errors

Negotiate rates manually, invoice reconciliation after the fact

Superfiliate

Creator Discovery (Superfiliate Autopilot) + Verified Outreach

SuperBrief + Automations

Content Rights

Bulk Ad Creation

Flat fee, link/code commission, or % of ad spend — tracked automatically

Frequently asked questions.

Meta Partnership Ads + UGC Ads

What are Meta Partnership Ads?

Meta Partnership Ads (formerly Branded Content Ads) are paid ads that run from a creator's Instagram or Facebook account while billed to the brand. The brand promotes creator-made content as a paid ad, using the creator's handle, voice, and audience trust — making them feel native to the feed rather than promotional.

How do I get a Partnership Ad code from a creator?

The creator generates a Partnership Ad code inside the Meta Partnership Ads Hub and shares it with the brand. The brand pastes the code into the ad setup in Meta Ads Manager. Superfiliate automates this exchange so codes are requested, approved, and matched inside one platform.

What is the Meta Partnership Ads Hub?

The Meta Partnership Ads Hub is the in-app location where creators manage Partnership Ad permissions, generate codes, and approve brand requests. Superfiliate's Meta Ads Suite integrates directly with it to eliminate manual code handoffs.

What is the difference between Partnership Ads and Branded Content Ads?

Partnership Ads is Meta's current name for what was previously called Branded Content Ads. The functionality is the same: a brand paid-promotes a creator's organic post. Meta rebranded the format and introduced the Partnership Ads Hub to streamline permissions and code management.

How do I source UGC for Meta Partnership Ads at scale?

The two most common methods are (1) building a creator community that posts organically and tagging them so you can discover content, and (2) commissioning UGC directly from creators in your network. Superfiliate supports both: Creator Discovery surfaces relevant creators and their content, and SuperBrief handles direct briefs.

Can I run Meta Partnership Ads without a creator's manager involved?

Yes, as long as the creator approves the Partnership Ad code directly. Smaller creators handle this themselves. For larger creators with managers, the manager typically approves on their behalf. Superfiliate routes requests to whichever contact the creator designates.

Does Superfiliate integrate with the Meta Partnership Ads Hub?

Yes. Superfiliate's Meta Ads Suite uses the Meta Partnership Ads Hub API to automate code requests, approvals, and ad launches. No manual code copying.

How is this different from a UGC-only platform?

Most UGC-for-paid tools stop at the ad. Superfiliate connects your full creator program to the paid workflow — so the same creators running your affiliate program can feed your Partnership Ad engine. One roster, one platform, no duplicate tooling.