Make creator-led growth your competitive advantage

Unify influencer marketing across Shopify, Meta, and TikTok Shop in one scalable platform.
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Creator-led growth:
The new performance category

Creators are becoming the most efficient acquisition channel in the marketing stack. Superfiliate exists to give this channel the measurement, scale, and credibility it deserves.

Creator-led growth is how D2C brands are restructuring their go-to-market around this shift: creators powering organic content, paid media, and the entire marketing engine.

Superfiliate is the platform that makes this motion compound: organic feeds paid, paid sharpens creator selection, and unified reporting ties it all back to revenue.

One unified platform.
Three channels that compound.

Built for the demands of creator-led growth. Manage creator programs on Shopify, amplify them through Meta ads, and scale awareness using TikTok Shop. Start anywhere, then expand to unlock the full potential of creator-led marketing.
Shopify Influencer Hub
Shopify Influencer Hub
Meta Ads Suite
Meta Ads Suite
TikTok Shop
TikTok Shop

Shopify Influencer Hub

Consolidate your influencer, affiliate, and ambassador programs into one unified platform. End fragmented workflows, build authentic creator relationships, and showcase the full business impact.
Learn more
What you get
Automations
UGC Library
Social Listening
Payout Management
Gifting & Seeding
Reporting & Analytics
Creator Communications
Cobranded Landing Pages
Automations
Put discovery, recruitment, and
program management on autopilot with Instagram DM automations.
UGC Library
Collect all tagged social media posts, engagement data, and download content for landing pages or paid media.
Social Listening
Leverage our Meta and TikTok API integrations to discover creators who are already posting about you.
Payout Management
Offer commission or flat rate payouts via ACH, Venmo, PayPal and more while automating all tax filings.
Gifting & Seeding
Mass email creators with a one-click
link to access their gift that’s automatically ordered!
Reporting & Analytics
View performance through different visualizations across revenue, social media metrics, superfiliates, and more.
Creator Communications
Use templates to build personalized emails and DMs, add dynamic variables to speak directly with creators!
Cobranded Landing Pages
Drive higher conversion rates and deepen partnerships with cobranded landing pages for every creator.

Meta Ads Suite

Unlock the full potential of creator relationships with Meta Partnership Ads. Give influencer marketers credit for high-performing creator content while eliminating authentication headaches to run more ads, faster.
Learn more
What you get
One-click Ad
Account Authentication
Ads Library
Automations
Performance Insights Dashboard
Partnership Ad Buying
Creator Communications
Insights
Creator Discovery
One-click Ad
Account Authentication
Direct creators to Instagram to approve with one tap via a custom link.
Ads Library
Monitor which ad accounts are active, pending, or inactive.
Automations
Put discovery, recruitment, and
program management on autopilot with Instagram DM automations.
Performance Insights Dashboard
Prove the full value of your creator partnerships by tracking metrics such as ROAS, CTR, and purchases.
Partnership Ad Buying
Launch Partnership Ad campaigns directly inside Meta Ads Suite—without ever leaving the platform.
Creator Communications
Use templates to build personalized emails and DMs, add dynamic variables to speak directly with creators!
Insights
View performance through different visualizations across revenue, social media metrics, superfiliates, and more.
Creator Discovery
Identify Instagram creators who align with your brand and have proven performance.

TikTok Shop

Turn TikTok Shop chaos into growth with automated workflows that scale affiliate collaborations—without manual bottlenecks.
Learn more
What you get
Creator Discovery
Automations
Automated List Building for Collaborations
Native TikTok Shop Analytics
Creator Communications
Social Listening
Creator Discovery
Identify TikTok Shop creators who align with your brand and have proven performance.
Automations
Put discovery, recruitment, and program management on autopilot with DM automations.
Automated List Building
Automatically create lists of relevant creators and invite them to your TikTok Shop collaborations.
Native TikTok Shop Analytics
Doubling down on your top-performing creators is the key to scaling success.
Creator Communications
Use templates to build personalized emails and DMs, add dynamic variables to speak directly with creators!
Social Listening
Leverage our TikTok API integration to discover creators who are already posting about you.

★★★★★

Real partnerships. Real revenue.

Dan McCormick  
Co-founder and CEO
“Superfiliate drives anywhere from 5-10% of our total revenue! The team is superb to work with -- hands-on, ecomm native, and friendly. Highly reccomend.”
Danielle Murphy  
Influencer and Partnerships Manager
“To say I'm blown away by the entire Superfiliate team and technology would be an understatement. Not only do they act fast with problem solves, but they are constantly striving to integrate feedback and be the best in the marketplace.”
Zach Ao  
Co-founder
“From when we began the project, it was clear that SF was set on making sure that all of our needs & concerns were met, from our onboarding to customizing pages to prioritizing features for our needs. It's the first shopify app that has felt like truly working with a team.”
Andrew Case  
Co-founder
“They've been a great team to work with from the implementation stage all the way to scaling our program. I especially like how our customers can easily share their links with friends & family and the ability to redeem cash back. We've seen a big uptick in customers using cash back and it's helped our returning customer revenue a lot. Definitely recommend!”
Sarah Attid  
Partnerships & Community Manager
“We have loved working with the Superfiliate team! Not only does their platform provide an awesome experience for our customers and ambassadors/referral program, but the collaboration and partnership with each person at SF has been amazing.”
Brittany Harshbarger  
Associate Director of Growth Marketing
“Superfiliate has been a fantastic addition to our tech stack. Not only do we use it to streamline internal processes like product seeding, we also have an entire grassroots influencer marketing strategy built around it's capabilities. The elevated experience is perfect for influencer and top-tier customer activations.”
Grace Danas  
Influencer Marketing Manager
“We’ve had an amazing experience using Superfiliate! The one-time-use codes have completely eliminated leaks, giving us more control and confidence in our campaigns. Plus, they’re constantly innovating and improving the experience, which has been invaluable as we scale our creator program.”
Ji Hoon Heo  
Chief Executive Officer
“Beautiful landing pages, the best onboarding, and a killer team—it's been huge for our affiliate and rewards strategy. The onboarding is amazing and probably the best I've experienced from a Shopify app.”
Collen Pereos  
Director of Influencer Marketing
“We have tried 4 separate platforms over the past 5 years, but nothing comes close to what Superfiliate offers. They’re always quick to respond, incredibly open to feedback, and genuinely committed to helping your brand succeed.”
Kayla Hatton  
Digital Marketing Specialist
“Superfiliate is an excellent tool for growing our affiliate program. It's incredibly user-friendly, making affiliate onboarding quick and seamless. The platform is continuously evolving, with the team regularly releasing new features and testing updates to ensure ongoing optimization. Highly recommend!”
Lauren Maxwell  
Director of Influencer Marketing
“Superfiliate is the new front runner for influencer/affiliate marketing! Everything from the team, to the software, to the UX, is absolutely stellar. I have never has SUCH amazing experience with a tech company in all my years in marketing. If you are on the fence, take the plunge!”
Makenna Nemechek  
Director of Influencer & Affiliate Partnerships
“From day one, their commitment to a collaborative partnership has been incredible. The team doesn’t just provide solutions—they dive in, adapt quickly, and make sure they’re aligning with our needs every step of the way. Transferring an affiliate program was no small feat, but with Superfiliate’s support, the process was seamless!”
Featured in

It's all in the numbers

How our brands are winning.
Graza
Cymbiotika
Lineage
Viva Raw
Epic Gardening
Omnilux
What do they think of us?
“The one thing that I love about Superfiliate is the attention to detail on the people who use the platform to make it easier for those who are actually in it every single day."
Kendall Dickieson
Head of Creator Partnerships
Drove
x ROAS
using cobranded landing pages
More than
creators enrolled
Top performer drove
$
k
of sales in 24 hours
What do they think of us?
"Superfiliate has some of the best talent in the business. They've been hired from other platforms that offered ‘the world’ and weren't able to execute. Superfiliate's team knows exactly what to do to make their customers happy; making it an incredible platform."
Jess Doherty
Influencer Marketing & PR Manager
+
affiliates enrolled
+
conversions
+
unique clicks 
on affiliate links
What do they think of us?
"Superfiliate is more than just a tool; it's an extension of our team... they’ve become a true partner in scaling our program and bringing our ideas to life."
Marisa Casola
Affiliate Program Manager
Made
$
in daily revenue over Black Friday
Drove
+
conversions per month
Saved
h+
per week via automated workflows
What do they think of us?
“Our brand is driven by affiliates / micro-influencers so we needed something robust & customizable that would scale. It's the first shopify app that has felt like truly working with a team.”
Zach Ao
Co-founder of Viva Raw
Drove a
%
increase in LTV
+
engaged affiliates
Generated
$
M+
in GMV Grown
What do they think of us?
“My priority is making sure that all of our creators feel special because they are all special. With cobranded landing pages and creator dashboards where they can see their own reporting, Superfiliate has been a game-changer for us.”
Molly Cole
Influencer Marketing Manager
%
revenue increase from Q3 to Q4
>$
+
driven to date by their top performer
%
higher influencer AOV compared to other channels
What do they think of us?
“I've gotten so many complaints about different platforms and literally haven't gotten one complaint since we moved to Superfiliate, which is pretty shocking just considering the amount of things that can go wrong. It’s a testament to how good the platform is!”
Kelly Hartlage
Senior Influencer Marketing & Brand Ambassador Manager
Drove
%
of revenue from new customers
Generated
k+
visits to cobranded landing pages
Sent
+
program invites 
via IG DMs every month
How does creator-led growth compare?
Creator marketing is moving from a brand line item to a revenue lever. Superfiliate is building for how this investment
is evolving.
Influencer Marketing Affiliate Programs Creator-Led Growth
Primary goal Build awareness through sponsored creator content Drive trackable conversions through commission-based partnerships Turn creators into a measurable, full-funnel acquisition channel
Creator relationship One-off, per campaign contracts Commission-only Long-term, ongoing creator partnerships
Funnel coverage Awareness and consideration Conversion Full funnel—awareness through to conversion and retention
Payment model Flat fee or hybrid deals Commission-only Flat fee, commission or any combination
Paid amplification Separate manual workflow Not supported Built-in amplification via Meta Partnership Ads and TikTok Shop
How success is measured Reach, engagement, content delivered Clicks, last-click conversions Revenue per creator, CAC, MER
Technology stack A CRM-style platform plus separate tools for gifting, UGC, and contracts Standalone affiliate tools One unified creator platform across discovery, program management, paid amplification, and revenue measurement
Built for Creators as one-off campaigns and brand moments Creators as a last-click sales channel Creator marketing as your primary growth lever
Primary goal
Creator relationship
Funnel coverage
Payment model
Paid amplification
How success is measured
Technology stack
Built for
Creator-Led Growth
Turn creators into a measurable, full-funnel acquisition channel
Long-term, ongoing creator partnerships
Full funnel—awareness through to conversion and retention
Flat fee, commission or any combination
Built-in amplification via Meta Partnership Ads and TikTok Shop
Revenue per creator, CAC, MER
One unified creator platform across discovery, program management, paid amplification, and revenue measurement
Creator marketing as your primary growth lever
Influencer Marketing
Build awareness through sponsored creator content
One-off, per campaign contracts
Awareness and consideration
Flat fee or hybrid deals
Separate manual workflow
Reach, engagement, content delivered
A CRM-style platform plus separate tools for gifting, UGC, and contracts
Creators as one-off campaigns and brand moments
Affiliate Programs
Drive trackable conversions through commission-based partnerships
Commission-only
Conversion
Commission-only
Not supported
Clicks, last-click conversions
Standalone affiliate tools
Creators as a last-click sales channel

Seamless integrations

Built for the creator marketing tech stack.

Payment

Pay your Superfiliates via PayPal, ACH, Venmo, store credit and more with our payment providers

Creator Communications

Talk to your creators where they spend the most time, across email and Instagram DMs

Email & SMS

Automate and scale communications with your Superfiliates to drive program engagement

Subscriptions

Set unique subscription rewards and drive new subscribers no matter what platform you use

Analytics

Feed Superfiliate data into your analytics platform to unify your data and customer insights

Payment

Pay your Superfiliates via PayPal, ACH, Venmo, store credit and more with our payment providers

Creator Communications

Talk to your creators where they spend the most time, across email and Instagram DMs

Email & SMS

Automate and scale communications with your Superfiliates to drive program engagement

Subscriptions

Set unique subscription rewards and drive new subscribers no matter what platform you use
Simplify your stack. Expand your impact.

Shopify
Influencer Hub

Learn more

Meta Ads Suite

Learn more

TikTok Shop

Learn more
Frequently asked questions.

What is creator-led growth?

Creator-led growth is a scalable go-to-market motion where D2C brands turn creators into a measurable, full-funnel revenue channel across organic social, paid amplification, and affiliate commerce. Unlike traditional influencer marketing, it treats creators as a compounding acquisition channel with unified tracking, payouts, and reporting across every part of the marketing engine.

How is creator marketing different from influencer marketing?

Influencer marketing is one tactic under the broader umbrella of creator-led marketing. Creator marketing also includes influencer gifting and seeding, affiliate programs, flat-fee partnerships, and paid amplification of creator content via Meta Partnership Ads and TikTok collaborations—all measured in one system. Influencer marketing usually stops at one-off campaigns. Creator-led marketing compounds over time.

What is a creator-led business?

A creator-led business is a brand who uses creator partnerships as their primary growth lever and where a meaningful percentage of revenue driven by creator programs and partnerships. These also influence the design of broader marketing strategies, merchandising, and even product development to drive creator-generated social proof, rather than relying on paid ads or wholesale distribution.

How do creator-led brands track campaign performance?

Campaign tracking for creator-led content requires unified measurement across discount codes, affiliate links, cobranded landing pages, Meta Partnership Ads, and other creator-led advertising formats. Superfiliate consolidates attribution sources in one dashboard so creator-led brands can measure ROAS, conversion rate, and LTV per creator.

What tools support creator-led growth?

A creator-led growth stack typically includes: a Shopify-native influencer and affiliate platform, workflows to support the creation of Meta Partnership Ads, TikTok Shop collaboration tooling, payout and tax automation, and unified analytics. Superfiliate provides all five in a single platform to avoid fragmentation and constant tool switching.

How do you build a creator-led social media strategy?

A creator-led social media strategy starts by identifying creators who offer a strong brand fit and are already posting about your brand, expands into structured ambassador and affiliate programs, and culminates in paid amplification of top-performing organic content through Meta Partnership Ads and TikTok Shop. The strategy is built around compounding creator relationships, not one-off campaigns.

What is creator-led creative for brands?

Creator-led creative for brands is advertising and marketing content produced by creators, rather than in-house studios or traditional agencies. Brands use creator-led creative to lower production costs, improve authenticity, and increase paid social performance. Creator-led ads consistently outperform studio-produced ads on Meta and TikTok, thanks to their less polished, more authentic nature.

Get to know us

Resources for building a creator-led business.

Superfiliate Insiders

Your hub for the latest on the creator economy. Honest talk. No secrets.
Real solutions.
Learn more
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The Influencer Marketing
Field Guide

Our video-first curriculum featuring 30+ industry insiders
on how to build a best-in-class creator program.
Learn more
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