Network your way in. Most influencer marketing roles require learned skills, rather than formal education. Break in by reaching out to industry professionals and consuming creator content across platforms.
Master both sides of your brain. Great influencer marketers balance creativity with analytics—be detail-oriented, relationship-focused, and comfortable with constant pivoting as the industry evolves rapidly
Team structure matters. Reporting to Growth or Brand impacts your KPIs and focus, but successful programs integrate across departments and specialize team members by platform or function.
Want to break into influencer marketing? This Brands in Bloom features directors and managers from AG1, ARMRA, and Mire sharing their unfiltered journeys from entry-level to leadership roles.
Discover the unconventional paths that led them into influencer marketing—from L'Oreal brand marketing to owning a nutrition practice. Learn the essential hard and soft skills that separate great influencer marketers from the rest; relationship building, analytical thinking, and the ability to pivot.
Get insider advice on networking your way into the industry, negotiating with creators, drafting contracts, and managing teams. Perfect for anyone looking to start, advance, or optimize their influencer marketing career.
