Join OuterSignal and Superfiliate for our
next Webinar

August 11, 2026
What's new
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Your best affiliates are already buying from you. But how do you identify who offers a genuine brand fit?

Most affiliate recruiting runs on outbound, but there’s a far easier place to start when growing a program: Your own customers.

A meaningful slice of your customer list are already creators; people who paid for your product, are recommending it to others, and would say yes to joining a program. This session is all about identifying those customers and creating a repeatable recruitment motion backed by solid affiliate program management.

Andy Cloyd and Noah Friedman go through how to find the creators inside your very own customer list, how to judge which of them are worth approaching, and how to get them into a program.Whether you’re running an affiliate program with a handful of creators or a few hundred, a refined recruitment motion from your own customer base should be part of your affiliate growth plan—and we’re going through it step by step.

What you'll learn:

  • What a Shopify order won't tell you, and what fills the gap.
  • Which signals actually identify a creator worth approaching.
  • What to offer a customer who's never been an affiliate for your brand.
  • Running repeatable recruitment, and how to structure and grow your affiliate program.
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on creator marketing world. Honest talk. No secrets.
Real solutions.
“Great influencer programs don’t happen by accident, they’re built 
by marketers who understand strategy, relationships, and growth”
Sarah Crow
Head of Creator Success
“Winning at influencer marketing isn’t just about your tech stack or your budget; it’s about your ability to build relationships with creators who push your program onward.”
Beth Owens
Head of Content

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