Welcome to our Influencer Marketing Field Guide

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Lydia Lee
CEO
The Clout
Micah Whitehead
Co-founder and CMO
ZeroTo1
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lindsey Gamble
Creator Economy Expert
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Anders Bill
Co-Founder
Superfiliate
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Molly Savage
Director of Marketing
BOBABAM
Kendall Dickieson
Head of Creator Partnerships
Graza
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Sarah Crow
Manager of Creator Success
Superfiliate
Brenda Daniel
Growth Partnerships
Caraway
Delaney Henson
Head of Social & Influencer Marketing
Oura
Lissa Regets
Fractional CMO
ideaBOX Consulting
Michael Newton
Influencer Marketing Strategist
formerly Discord
Maurice Rahmey
Founder & CEO
Disruptive Digital
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Ryan Waranauskas
Head of Paid Media
Catch
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Amber Kai
CEO
Sequincial
Lily Comba
Co-Founder & CEO
Superbloom
Ashley Brock
Founder
Digital Marketing Academy
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Molly Savage
Director of Marketing
BOBABAM
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Amber Kai
CEO
Sequincial
Lily Comba
Co-Founder & CEO
Superbloom
Ryan Waranauskas
Head of Paid Media
Catch
Maurice Rahmey
Founder & CEO
Disruptive Digital
Lindsey Gamble
Creator Economy Expert
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Micah Whitehead
Co-founder and CMO
ZeroTo1
Brenda Daniel
Growth Partnerships
Caraway
Kendall Dickieson
Head of Creator Partnerships
Graza
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Delaney Henson
Head of Social & Influencer Marketing
Oura
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Ashley Brock
Founder
Digital Marketing Academy
Anders Bill
Co-Founder
Superfiliate
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Lissa Regets
Fractional CMO
ideaBOX Consulting
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Lydia Lee
CEO
The Clout
Sarah Crow
Manager of Creator Success
Superfiliate
Michael Newton
Influencer Marketing Strategist
formerly Discord
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Maurice Rahmey
Founder & CEO
Disruptive Digital
Anders Bill
Co-Founder
Superfiliate
Delaney Henson
Head of Social & Influencer Marketing
Oura
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Sarah Crow
Manager of Creator Success
Superfiliate
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Ryan Waranauskas
Head of Paid Media
Catch
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Molly Savage
Director of Marketing
BOBABAM
Lissa Regets
Fractional CMO
ideaBOX Consulting
Ashley Brock
Founder
Digital Marketing Academy
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Lydia Lee
CEO
The Clout
Lindsey Gamble
Creator Economy Expert
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lily Comba
Co-Founder & CEO
Superbloom
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Michael Newton
Influencer Marketing Strategist
formerly Discord
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Brenda Daniel
Growth Partnerships
Caraway
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Micah Whitehead
Co-founder and CMO
ZeroTo1
Amber Kai
CEO
Sequincial
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Kendall Dickieson
Head of Creator Partnerships
Graza

Influencer Marketers from:

Main Themes

Sourcing & Vetting

Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?

0
 Chapters

What to Book

How to negotiate the best deal

What content should your influencers be creating to meet your brand's goals? And how much will it cost you?

0
 Chapters

Paid Social

Performance Marketing

Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!

0
 Chapters

Contracting

Creator Support

Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.

0
 Chapters

Measuring

Scaling Success

To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.

0
 Chapters
“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.
Lydia Lee profile photo
Lydia Lee
CEO at For the Clout
"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.” 
Molly Savage profile photo
Molly Savage
Growth Marketing Leader at Bobabam
“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.” 
Lindsey Gamble
Influencer Marketing and Creator
Economy Consultant & Advisor
”You want to do what's working, tried and true, but at the same time, always keep testing.”
Ryan Waranauskas
Founder of Volt Agency
“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?” 
Korina Sanchez
Performance Marketing at Chomps

Want to dive into the Influencer Marketing world?

Get to know us
Sign up to get full access to the Field Guide: