Brittany Barnes
Brittany Barnes is a TikTok strategist and data-driven Senior Marketing Manager at CLEARSTEM, where she leads the brand’s TikTok department, overseeing organic content, shop, affiliate programs, and TikTok Live. By transforming TikTok into a powerful sales channel, Brittany has positioned CLEARSTEM as one of the pioneering beauty D2C brands in this space. With a Master’s in Integrated Marketing and Data Analytics from NYU, she leverages her background to make data-informed decisions that consistently drive impactful results.
Brittany’s social media journey began in 2019, helping musicians create viral moments on Instagram and TikTok. Since then, she has managed prominent founder accounts, including those of CLEARSTEM’s co-founders, Kayleigh Christina and Danielle Gronich, known as the Acne Guru. Her expertise has been highlighted in industry publications like Chartmetric, reflecting her influence in social media and e-commerce, as she continues to set new standards in TikTok strategy and measurable growth.
