Join Acceleration Partners and Superfiliate for our
next Webinar

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Flat-fee creator partnerships are a budget decision and an operating decision. Most brands solve the first one—and then get caught out by the second.

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There's one question both Superfiliate and Acceleration Partners hear from DTC brands with strong affiliate programs: When and how do we layer in flat-fee partnerships?

If your affiliate program is working, you already know how to find creators, brief them, and pay them based on performance.

But winning the budget to start testing is the first step, not the finish line. Then you have to run the partnerships, defend the spend, and have the infrastructure that proves the content worked.

That's what decides whether the budget grows next quarter—or if you keep it.

Sarah Crow, Head of Creator Strategy at Superfiliate, and Suzannah Tarkington, Vice President of Influencer at Acceleration Partners, sit down for a direct conversation about flat-fee readiness — where it breaks, how to structure the budget, and what to measure so the spend holds up in a review.

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What you'll learn:

• The expertise flat-fee demands beyond affiliate management, and when to hire or outsource

• Where flat-fee partnerships break when they're run on spreadsheets and DMs

• How to structure and manage your budget when testing creators

• What to measure so the spend survives budget reviews

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