Influencer Marketing Strategy: A Field Guide from 30+ Industry Experts

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Micah Whitehead
Co-founder and CMO
ZeroTo1
Pontus Karlsson
Product
Superfiliate
Lydia Lee
CEO
The Clout
Kendall Dickieson
Head of Creator Partnerships
Graza
Anders Bill
Co-Founder
Superfiliate
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Maurice Rahmey
Founder & CEO
Disruptive Digital
Ryan Waranauskas
Head of Paid Media
Catch
Molly Savage
Director of Marketing
BOBABAM
Lissa Regets
Fractional CMO
ideaBOX Consulting
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Amber Kai
CEO
Sequincial
Ashley Brock
Founder
Digital Marketing Academy
Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Brenda Daniel
Growth Partnerships
Caraway
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1
Delaney Henson
Head of Social & Influencer Marketing
Oura
Sarah Crow
Manager of Creator Success
Superfiliate
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Lindsey Gamble
Creator Economy Expert
Lily Comba
Co-Founder & CEO
Superbloom
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Brittany Barnes
Senior Marketing Manager
Clearstem
Jonathan Snow
Co-founder
Avenue Z
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Dan Albert
Co-Founder & Partner
456 Growth
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Michael Newton
Influencer Marketing Strategist
formerly Discord
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Lindsey Gamble
Creator Economy Expert
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Anders Bill
Co-Founder
Superfiliate
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Delaney Henson
Head of Social & Influencer Marketing
Oura
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Pontus Karlsson
Product
Superfiliate
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Amber Kai
CEO
Sequincial
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Brittany Barnes
Senior Marketing Manager
Clearstem
Ashley Brock
Founder
Digital Marketing Academy
Maurice Rahmey
Founder & CEO
Disruptive Digital
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Lily Comba
Co-Founder & CEO
Superbloom
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Jonathan Snow
Co-founder
Avenue Z
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Molly Savage
Director of Marketing
BOBABAM
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Sarah Crow
Manager of Creator Success
Superfiliate
Lissa Regets
Fractional CMO
ideaBOX Consulting
Kendall Dickieson
Head of Creator Partnerships
Graza
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Lydia Lee
CEO
The Clout
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Dan Albert
Co-Founder & Partner
456 Growth
Micah Whitehead
Co-founder and CMO
ZeroTo1
Michael Newton
Influencer Marketing Strategist
formerly Discord
Ryan Waranauskas
Head of Paid Media
Catch
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Brenda Daniel
Growth Partnerships
Caraway
Ashley Brock
Founder
Digital Marketing Academy
Maurice Rahmey
Founder & CEO
Disruptive Digital
Molly Savage
Director of Marketing
BOBABAM
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Micah Whitehead
Co-founder and CMO
ZeroTo1
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Anders Bill
Co-Founder
Superfiliate
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Jonathan Snow
Co-founder
Avenue Z
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Michael Newton
Influencer Marketing Strategist
formerly Discord
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Brenda Daniel
Growth Partnerships
Caraway
Delaney Henson
Head of Social & Influencer Marketing
Oura
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Ryan Waranauskas
Head of Paid Media
Catch
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Lydia Lee
CEO
The Clout
Pontus Karlsson
Product
Superfiliate
Dan Albert
Co-Founder & Partner
456 Growth
Kendall Dickieson
Head of Creator Partnerships
Graza
Brittany Barnes
Senior Marketing Manager
Clearstem
Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Lily Comba
Co-Founder & CEO
Superbloom
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Lissa Regets
Fractional CMO
ideaBOX Consulting
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Lindsey Gamble
Creator Economy Expert
Sarah Crow
Manager of Creator Success
Superfiliate
Amber Kai
CEO
Sequincial
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1

Influencer Marketers from:

Main Themes

Sourcing & Vetting

Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?

0
 Chapters

What to Book

How to negotiate the best deal

What content should your influencers be creating to meet your brand's goals? And how much will it cost you?

0
 Chapters

Paid Social

Performance Marketing

Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!

0
 Chapters

Contracting

Creator Support

Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.

0
 Chapters

Measuring

Scaling Success

To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.

0
 Chapters

TikTok Shop Edition

What does it take to succeed at social commerce?

0
 Chapters
TikTok Shop: A Complete Guide to Customer Acquisition
7
lessons
15min
Sourcing TikTok Shop Creators: A Complete Strategy Guide
8
lessons
17min
TikTok Shop Collaborations: Open vs. Target & Creator Incentives
7
lessons
15min
Nurturing TikTok Shop Creator Relationships: A Strategic Guide
7
lessons
16min
TikTok Live Strategy Guide: Creator Sourcing & Content Tips
8
lessons
17min
TikTok Shop Metrics Guide: KPIs, GMV & Performance Tracking
7
lessons
16min
TikTok Shop Scaling Guide: Growth Strategies & Creator Management
5
lessons
11min
TikTok Shop Future Trends: Expert Insights & Predictions
8
lessons
18min
“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.
Lydia Lee profile photo
Lydia Lee
CEO at For the Clout
"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.” 
Molly Savage profile photo
Molly Savage
Growth Marketing Leader at Bobabam
“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.” 
Lindsey Gamble
Influencer Marketing and Creator
Economy Consultant & Advisor
”You want to do what's working, tried and true, but at the same time, always keep testing.”
Ryan Waranauskas
Founder of Volt Agency
“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?” 
Korina Sanchez
Performance Marketing at Chomps

Want to dive into the Influencer Marketing world?

Get to know us
Sign up to get full access to the Field Guide: