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Molly Savage

Director of Marketing

Molly is a strategic and analytical omni-channel marketing leader with over 12 years of experience in the CPG space. She specializes in the food & beverage and health & wellness sectors, having worked with brands like BOBABAM, Urban Remedy, Thrive Market, Omsom, and Manukora Honey. She excels at driving revenue growth and market velocity through innovative, scalable solutions.

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Molly has successfully launched eCommerce and retail channels, built best-in-class influencer programs, and led paid media initiatives. Passionate about helping businesses succeed, she leverages data to craft impactful storytelling and memorable customer experiences, utilizing a mix of owned, organic, and paid marketing tactics to support omni-channel strategies.

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Molly Savage
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Collection

Examples of Influencer Marketing: From Vanity Plays to Velocity Drivers

1:45
Foundations

Creative Brief Advertising: How Bundling Future Campaigns Saves Budget

2:27
Contracting

Influencer Outreach Platforms: Converting Gifted Creators to Paid Partners

4:36
Contracting

TikTok Shop Tracking: Bridging Online Spend to In-Store Conversions

3:54
Measuring

Influencer Marketing Examples: Stop Asking Creators for Formats They Don't Do

2:37
Measuring

Influencer Marketing Example: The 3 Signals Before Reinvesting Budget

3:21
Measuring

Influencer Agency: Why Cash Flow Decides In-House vs Outsourced

2:35
Measuring

Shopify Affiliate Program: Function Over Follower Count Sourcing

3:07
Foundations

Influencer Marketing Report: A Weighted Channel Matrix Instead of Last-Click

3:01
Measuring