Influencer Discount Code: Onboarding Commission Creators With Loom

Molly Cole, a creator program manager at Epic Gardening with nearly five years in influencer marketing, explains how she onboards commission-based creators onto Superfiliate without overwhelming them. Her core argument: when creators are earning on commission rather than a flat fee, the brand's job is to remove every possible point of friction upfront, because motivation has to be built in from the first touchpoint.

She builds short, visually engaging Loom walkthroughs and Canva presentations to show creators exactly how to set up and share their links, and she says creators consistently find the process easier than expected because of it. Rather than issuing mandates, Molly uses a private Instagram account for all brand ambassadors to send casual, timely nudges, like a story reminder that a product in their storefront is currently on sale. She frames every prompt as giving creators information to make their own decisions, not pressure to post.

If you manage a commission-based influencer discount code program and want a repeatable system for keeping creators active without micromanaging them, this two-minute video is worth your time.