Influencer Marketing Contract Template: Three Clauses That Catch New Marketers

Milan Freeman, influencer marketing consultant and former brand-side marketer at Curology and Fenty Skin, walks through the three contract clauses that catch new influencer marketers off guard most often.

She argues that whitelisting and paid media usage rights are the single most overlooked section in any influencer marketing contract template, and the one worth investing the most time learning to negotiate, because creators and their agents are increasingly sensitive to losing control over where their content lives and how it gets edited. Freeman also flags a surprisingly common copy-paste mistake: teams forget to verify the payment method and cadence before sending a contract, which can create serious friction if the terms say 50 percent upfront and the brand is not prepared to honor that. She recommends aligning with your finance team on net 30 versus net 60 timelines before negotiations begin. Finally, she makes the case that every contract needs a clear termination clause tied to brand alignment, especially when your audience skews Gen Z.

Watch to hear her threshold for when a contract is large enough to require a lawyer before you sign anything.