TikTok Shop Discount Codes: When 450 Creators Outgrows Shopify Collabs
Kendall Dickieson, Head of Social and Influencer at Graza, walks through exactly why she moved her ambassador program off Shopify Collabs and onto Superfiliate once it scaled past 450 creators. The core problem was admin overhead: sending emails meant BCCing hundreds of people from Gmail, segmentation was impossible, and there was no visibility into whether anyone even opened a message.
Kendall explains how Superfiliate's Klaviyo integration and multi-user access solved the one-person-team bottleneck. She also breaks down her commission tiering logic for creator negotiations: a standard 10% baseline, with rates scaling up to 25% for creators who come in at a high cash ask but can be negotiated down, a structure she builds with her finance team in advance.
On TikTok Shop discount codes and creator links more broadly, she argues that personalized landing pages became an unexpected win, letting customers shop through a specific creator's favorite products rather than landing cold on a PDP.
Watch to see how she thinks about layering tools onto a program that was already working.
