Influencer Outreach Template: Why Auditing a Creator's Skincare Routine Wins

Colleen Kelly, Influencer Marketing and Brand Partnerships Director at ClearStem, walks through the exact relationship-building process her team uses to turn creator conversations into authentic, high-performing content. Rather than sending a generic influencer outreach template and expecting deliverables, Colleen opens every creator call by auditing the person's actual skincare products using ClearStem's Pore Clogging Ingredient Checker, a tool that analyzes ingredients from moisturizers down to laundry detergent. She argues that laundry detergent resting on a pillowcase overnight is one of the most overlooked acne triggers, and surfacing that insight live on a call is what creates a genuine connection. For creators who still experience breakouts after addressing topical triggers, ClearStem offers an Acne Lab Panel where a blood specialist identifies internal inflammation markers and builds a personalized protocol. Colleen's core argument is that when creators genuinely learn something about their own skin, their content reflects that authenticity without prompting.

Watch to see exactly how she structures these discovery calls from first hello to final deliverable.