Welcome to our Influencer Marketing Field Guide

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Micah Whitehead
Co-founder and CMO
ZeroTo1
Maurice Rahmey
Founder & CEO
Disruptive Digital
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Amber Kai
CEO
Sequincial
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Lissa Regets
Fractional CMO
ideaBOX Consulting
Lindsey Gamble
Creator Economy Expert
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Sarah Crow
Manager of Creator Success
Superfiliate
Michael Newton
Influencer Marketing Strategist
formerly Discord
Molly Savage
Director of Marketing
BOBABAM
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Anders Bill
Co-Founder
Superfiliate
Brenda Daniel
Growth Partnerships
Caraway
Kendall Dickieson
Head of Creator Partnerships
Graza
Ashley Brock
Founder
Digital Marketing Academy
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Delaney Henson
Head of Social & Influencer Marketing
Oura
Lydia Lee
CEO
The Clout
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Lily Comba
Co-Founder & CEO
Superbloom
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Ryan Waranauskas
Head of Paid Media
Catch
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Kendall Dickieson
Head of Creator Partnerships
Graza
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Lydia Lee
CEO
The Clout
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Delaney Henson
Head of Social & Influencer Marketing
Oura
Ryan Waranauskas
Head of Paid Media
Catch
Ashley Brock
Founder
Digital Marketing Academy
Lindsey Gamble
Creator Economy Expert
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Anders Bill
Co-Founder
Superfiliate
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Molly Savage
Director of Marketing
BOBABAM
Lissa Regets
Fractional CMO
ideaBOX Consulting
Sarah Crow
Manager of Creator Success
Superfiliate
Michael Newton
Influencer Marketing Strategist
formerly Discord
Maurice Rahmey
Founder & CEO
Disruptive Digital
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Amber Kai
CEO
Sequincial
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Brenda Daniel
Growth Partnerships
Caraway
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Lily Comba
Co-Founder & CEO
Superbloom
Micah Whitehead
Co-founder and CMO
ZeroTo1
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Lissa Regets
Fractional CMO
ideaBOX Consulting
Brenda Daniel
Growth Partnerships
Caraway
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Lydia Lee
CEO
The Clout
Delaney Henson
Head of Social & Influencer Marketing
Oura
Anders Bill
Co-Founder
Superfiliate
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Maurice Rahmey
Founder & CEO
Disruptive Digital
Ryan Waranauskas
Head of Paid Media
Catch
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Molly Savage
Director of Marketing
BOBABAM
Michael Newton
Influencer Marketing Strategist
formerly Discord
Ashley Brock
Founder
Digital Marketing Academy
Sarah Crow
Manager of Creator Success
Superfiliate
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Kendall Dickieson
Head of Creator Partnerships
Graza
Lindsey Gamble
Creator Economy Expert
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Lily Comba
Co-Founder & CEO
Superbloom
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Amber Kai
CEO
Sequincial
Micah Whitehead
Co-founder and CMO
ZeroTo1

Influencer Marketers from:

Main Themes

Sourcing & Vetting

Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?

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 Chapters

What to Book

How to negotiate the best deal

What content should your influencers be creating to meet your brand's goals? And how much will it cost you?

0
 Chapters

Paid Social

Performance Marketing

Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!

0
 Chapters

Contracting

Creator Support

Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.

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 Chapters

Measuring

Scaling Success

To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.

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 Chapters
“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.
Lydia Lee profile photo
Lydia Lee
CEO at For the Clout
"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.” 
Molly Savage profile photo
Molly Savage
Growth Marketing Leader at Bobabam
“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.” 
Lindsey Gamble
Influencer Marketing and Creator
Economy Consultant & Advisor
”You want to do what's working, tried and true, but at the same time, always keep testing.”
Ryan Waranauskas
Founder of Volt Agency
“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?” 
Korina Sanchez
Performance Marketing at Chomps

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