Social Media Content Approval Process: The 5-Element Brief That Lands First Pass

Lauren Maxwell, Director of Influencer Marketing at Dreamland Baby, walks through the exact social media content approval process she uses after nearly a decade working with creators at brands like Athletic Greens and Orifi. Her core argument is simple: most content should be approvable on the first pass if you send a detailed brief before shooting ever begins.

That brief, she explains, must include product features and benefits, a specific call to action, the creator's unique discount code, and their trackable link. When reviewing content, she checks for all five elements verbally and visually. If something is missing, she operates on a strict one-remake rule, meaning she consolidates every note into a single round of feedback so neither the brand nor the creator wastes time on repeated reshoots. The result is a leaner review cycle that respects everyone's time.

If your approval rounds keep spiraling into three or four back-and-forths, Lauren's brief-first framework is worth watching in full.