Content Approval: Why 2 Rounds Belong in the Contract

Delaney Henson, Head of Brand Social and Influencer Talent Marketing at Orua Ring and formerly at Peloton, walks through her team's content approval process and the specific structures that keep it from turning into a chaotic email chain.

She argues that the number of review rounds should be written directly into the creator contract, noting that her default is two rounds because the second is almost always 99 percent ready to go with only minor tweaks. Henson recommends consolidating all internal feedback before it goes back to the creator, using a shared Google Doc so teammates like paid media managers, social leads, or leadership can comment in one place rather than creating a lengthy back-and-forth thread.

She also insists on reviewing not just the video itself but the caption and cover photo together, because those touch points determine whether the post fits a planned content calendar or works as a paid or organic add-on.

Watch to see exactly how she structures that two-round system and what she always asks to see before giving final approval.