Influencer Outreach: How to Spot Platform Shifts Early

Ryan Waranauskas, founder of Vault Agency and eight-year paid media veteran who managed three to four million dollars a month across Facebook and TikTok, shares how he keeps clients ahead of platform shifts that send most brands into a panic. He argues that iOS 14 was survivable because his team prepared clients in advance by switching attribution windows and resetting expectations before cookie loss hit results.

His core principle: new tools from Meta typically come with a lower CPM at launch because the platform wants adoption, so brands that experiment early get a pricing advantage. Advantage Plus campaigns are his current example, which he says run cheaper in the auction than standard campaigns right now.

For influencer outreach and broader growth, he pushes one discipline above everything else: talk to other brands, stay visible online, and treat last year's best-performing setup as a starting point to question, not a formula to protect.

Watch to see exactly how he thinks about spotting the next platform shift before it catches you off guard.