Fake IG Followers Check: Vetting by Stories, CTAs, and Highlights

Korina Sanchez, a partnerships veteran with nine years of experience across brands like Chomps and Home Chef, walks through a practical framework for vetting Instagram influencers before you spend a dollar. Her core argument: start by defining your goals first, because direct response programs and brand awareness programs require completely different creator profiles.

For direct response, Korina looks for creators who are active on Stories, consistently share links, and use strong calls to action in real time. She also flags a specific tactic most brands overlook: checking whether a creator uses Instagram Highlights to store affiliate links long term, so those links stay discoverable instead of disappearing after 24 hours. For awareness plays, she shifts toward creators producing longer, more educational content that does brand storytelling.

Beyond format, she recommends reading comment sentiment and noting which other brands a creator partners with as a fast fake IG followers check and audience alignment signal.

Watch to see exactly how she combines these filters into a repeatable vetting process.