TikTok Shop Tracker: A Revenue-First View Beyond Vanity Metrics

Molly Cole, creator program lead at Epic Gardening with nearly five years in influencer marketing, breaks down exactly which metrics she tracks to measure program performance and why most teams are looking at the wrong ones. Her primary focus is revenue, not vanity metrics, and she tracks it week over week, month over month, and year over year to spot real momentum.

She relies heavily on Superfiliate's top performers section, which lets her segment results by time window, down to a seven-day view, so she can catch a creator on a hot streak before it fades. When someone new climbs the board, Molly treats it as a signal to reach out, offer new products, or find ways to integrate their content into a broader series.

She also recently gained access to EMV data inside Superfiliate and is actively working out how earned media value fits into formal reporting.

If you want a practical, revenue-first framework for what your creator program should actually be measuring, this one is worth the ninety seconds.