"People can still be a part of your program, even if they don't drive money because they may be posting about you so consistently. Maybe they are the reason why someone purchased, but didn't use their link or their code. I still believe word of mouth marketing is literally everything."
"If that's your biggest stressor and you're staying because you think it's going to be difficult to make that transition, it's going to be easy! Ultimately, you've got to do what's best for your company needs."
“Simple. You guys put so much effort and love into the platform and you make sure that everything is really seamless. That's why it feels very simple for us!”
By seamlessly migrating to Superfiliate, Cymbiotika is now able to:
Accept applications across programs. Superfiliate's creator portal allows would-be affiliates and UGC creators to apply at any time via their website, making it easy for Cymbiotika to approve & enrol new members in one place.
Put inbound on autopilot. Superfiliate's Automations engine enables Cymbiotika to automatically accept applications and welcome members with their unique referral link and code, saving time and ensuring a smooth onboarding for creators.
Leverage gifting to engage affiliates. Cymbiotika uses Superfiliate's gifting feature to keep their new affiliates motivated by providing free products to test and share with their audiences.
Cymbiotika is an organic supplements brand that has built a hugely successful suite of creator programs, from flat-fee partnerships to commission-based affiliates.
But Jess Doherty, their Influencer Marketing & PR Manager, recognized that Cymbiotika's fragmented program management was holding them back from scaling efficiently.
"We wanted something that made everything seamless, in one place." explains Jess. "Rather than having refer-a-friend and affiliate in two different platforms, having everything in one platform was a no-brainer for us."
With Superfiliate, Cymbiotika have consolidated all of their programs into a unified platform and gained significant value-adds, such as shoppable cobranded landing pages and one-time discount codes to prevent code leakage:
"Superfiliate was honestly offering a lot more than what we were getting from our current platform that we had been using pretty consistently—and we thought we were getting the world over there!"
Jess Doherty
Influencer Marketing & PR Manager
One of Jess's biggest concerns when considering a platform switch was the complexity of the migration process. Superfiliate's Merchant Success team provided white-glove support, working closely with Jess to import all of Cymbiotika's existing creators and ensure a hassle-free transition.
"Brian [Superfiliate's Head of Merchant Success] told me "I need their name, I need their code, and I need their email." I was like, that's it? Jess recalls. "It was honestly a really seamless experience."
The Merchant Success team set up all four commission tiers of the flagship Cymbiotika Collective affiliate program in Superfiliate, along with their referral program. This process included designing Cymbiotika’s cobranded landing pages and branded creator portals to create a shareworthy experience for customers and creators:
"This whole time I've been holding off on making a transition because I was nervous about migrating over. But we kicked off immediately; there wasn't any weird overlap."
Jess Doherty
Influencer Marketing & PR Manager
With hundreds of would-be affiliates applying to their programs each month, Jess needed a way to decrease manual follow-up and equip creators to drive sales faster.
"I love the application feature, where people are able to apply to programs at any time." Says Jess. "We just updated our landing page on our website, so now people can apply to be an affiliate or UGC creator. Both of those applications are through Superfiliate, and it's so much easier to have them all in one place."
As a global brand, Cymbiotika maintains separate U.S. and Canadian Shopify storefronts and affiliate programs. Thanks to the application feature, Jess can now segment sign-ups by region and track cross-border sales:
"A lot of people were sad they couldn't be a part of the U.S. based program at first, so we kept note of everybody and sent them the new application link to apply for Canada. We saw so many people come into the program really quickly that were super excited to be a part of it!"
Superfiliate’s Automations also feature allows Jess to streamline accepting inbound applications and affiliate onboarding. New sign-ups to their programs immediately receive their unique referral link and code via Instagram DMs or email. Together, these features have drastically reduced the lead time needed to get affiliates up and running.
"We get so much inbound, so it's very exhausting. So having that application feature has really been a game-changer for us."
Jess Doherty
Influencer Marketing & PR Manager
As Cymbiotika continues to scale its influencer marketing strategy and expand into new markets, Jess is excited to leverage Superfiliate's latest features and find additional ways to strengthen creator loyalty.
"Right now we have a lot of our flat-fee partners in Superfiliate too, making it more special for them and giving them the ability to access more product," says Jess. "For our VIPs and people that are crushing sales in the affiliate program, I can see us making it very simple for them to continuously get product. We can always set that up on the back end with Automations!"
With Superfiliate, Jess can seamlessly onboard and engage Cymbiotika’s valued creators with less time and manual effort—all in one platform that is laser-focused on being the best solution for brands that prioritize word of mouth marketing:
"I've done my homework on different platforms, whether it be Grin or Aspire or Maverick or CreatorIQ. When I was reaching out to Superfiliate, that was the number one thing they didn't do; they had nothing bad to say about their competitors. They just wanted to show why this platform is amazing—and they did."
Kendall Dickieson
Head of Creator Partnerships
