Influencer Marketing on YouTube: How One Test Video Hit 6x ROAS in a Week

Kendall Dickieson, Head of Social and Influencer at Graza, breaks down exactly how she sources YouTube creators for olive oil brand integrations and why the channel converted instantly. She argues that integrations outperform traditional paid sponsorships because the product mention flows naturally from the content rather than interrupting an unrelated video with a random brand drop.

Graza tested its first YouTube video in August 2023 and within 24 hours the team committed to two to three videos per month, driven by conversions that never stop and a reported 6x return within the first week of a video going live. Her sourcing approach starts with keyword searches on YouTube around subjects relevant to the brand, which is how she found creators with olive oil education videos pulling 10 million views. She then leverages talent manager relationships to receive recurring inventory and pricing updates, turning outbound hustle into reliable inbound.

Watch to see how she built a repeatable influencer marketing on YouTube system from a single test video.