How to Track TikTok Shop Order: Why Site Welcome Discounts Sabotage Your Codes

Sarah Crow, Head of Creator Success at Superfiliate, breaks down the foundational tracking setup every affiliate and influencer program needs to get right before worrying about headline metrics like CPA, CPM, or ROAS. She makes the case that links are the lowest-risk starting point because they eliminate the threat of code leakage, and with the right tooling they can route traffic to fully custom landing pages rather than a generic homepage.

Crow flags one specific mistake she raises with clients constantly: if your website already shows a 15% welcome discount to new visitors, handing your influencers a 10% code actively works against them, because the audience will simply bypass the creator and sign up for SMS or email instead. She frames affiliates as your salespeople and argues that giving them every tool they need to convert is the top priority, not an afterthought.

If you want a clear, practical checklist for setting up links, codes, and offer stacking before your next program launch, this is the two minutes to watch.