How to Get TikTok Shop: Filtering by Audience, GMV, and Category

Korina Sanchez, a partnerships veteran with nine years in affiliate and influencer marketing and past roles leading influencer efforts at Chomps and Home Chef, walks through the exact outreach approach she uses across multiple brands to source creators for TikTok Shop. She relies on Superfiliate's prospecting tool to filter candidates by audience, GMV, and product category, which lets her build a pipeline without starting from scratch each time. Beyond the platform, her team monitors Instagram tags and TikTok to identify creators who are already posting about their products organically, treating that signal as a warm lead rather than a cold prospect. Outbound email then carries the pitch, but Korina stresses that messaging needs to be personalized and product-matched to wherever that specific creator already stands. Generic blasts get ignored. The goal is to pitch the product most relevant to each creator's existing content, not a one-size-fits-all ask.

If you want to see exactly how she combines platform filters with organic discovery to build a repeatable sourcing system, the full breakdown is in the video.