UGC Content Creators: The Find and Remind Framework

Ashley Brock, a seven-figure CEO who scaled her business with just two employees using paid media, teaches what she calls the find and remind framework in this five-minute breakdown of paid ads strategy.

Her core argument is that pausing a prospecting campaign because it shows weak direct conversions is one of the most common and costly mistakes brands make, because retargeting only works if new people were found first. Brock points out that almost no one buys from a brand the very first time they encounter it, which means judging an awareness campaign purely on immediate purchases is the wrong metric. She also makes the case that consistency across influencer content compounds over time, with each additional video building familiarity that earlier videos alone could not create. Her airplane analogy reframes why paid ads feel like they are not working: limited experience produces a skewed conclusion, while repetition and expertise reveal a different pattern entirely. If you have ever paused a campaign too early and wondered whether paid media is even worth it, this video gives you a framework for reading results correctly.