ShopMy Alternatives
The Shopify-Native Pick

A shopper discovers you through a creator's storefront, buys, and that entire relationship — the email, the order history, the lifetime value — gets recorded on a domain you don't control. You drove the sale but someone else owns the customer record.

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Creator storefronts on ShopMy offer a strong shopping experience, but it sits on ShopMy's domain and feeds their consumer app, not yours. Superfiliate flips that. Every creator gets a cobranded landing page stocked from your live Shopify catalog, on your domain, with your reviews, your product selections, and their content. The checkout happens natively in your store, which means the email, the order history, and the lifetime value all land where they should.

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“If someone goes live with Superfiliate — code tracking and link to the landing page — a recent one was about a 7x ROAS within the first 72 hours.” — Kendall Dickieson, Head of Creator Partnerships, Graza

ShopMy's model layers a transaction fee (2.9% – 3.9% depending on plan) on top of the monthly subscription and the commission you already pay the creator, plus a separate 8–15% fee on any budget uploaded for Opportunities campaigns. At small volumes, that's invisible. But at $2M in creator-driven revenue, that seriously adds up.

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Superfiliate's standard pricing is custom subscription scoped to your revenue and channels activated, with no percentage taken off every order.

Superfiliate runs one-click creator permissioning, dark posting, standard UGC uploads, and boosting of published content from the Meta Ads Suite. ShopMy has no Partnership Ads product — its own “Amplify” feature positions ShopMy as an alternative to ads, not an activation layer for them, so that entire motion stays in Ads Manager with your team stitching permissions together manually. If paid social is a meaningful part of your creator strategy, this is a significant point of friction.

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“Before Superfiliate, it was just so complicated and I would see my team having to go back and forth with creators all the time. With Superfiliate, Partnership Ads save us so much more time to put towards more strategic business activities.” — Cody Plofker, CEO, Jones Road Beauty. 

Superfiliate is a TikTok Shop Beta Partner with a dedicated integration covering affiliate discovery, automated DM outreach, collaboration invites, and full-funnel tracking from collaboration sent to product sold. ShopMy does not have a TikTok Shop integration — you can find TikTok creators through Discover, but GMV is not attributed, meaning you end up buying a second tool.

With Superfiliate, brands automate application approval, gifting campaigns, link and code generation, seasonal commission adjustments, and tiered affiliate promotions from inside the platform. ShopMy has restructured its plans so that bulk gifting is no longer the default upgrade path from the affiliate tier, prioritizing paid Opportunities instead. This caught out brands running commission-only seeding programs. If gifting is central to how you recruit, that is worth pressure-testing before you renew.

Superfiliate pays creators via PayPal, ACH, Venmo, store credit, Lumanu, Tremendous, and more, with tax filings automated. Because payouts run through your program, you control commission structures, hold periods for returns, and bonus logic. On ShopMy, payouts are handled by the network — weekly to creators, one monthly invoice to you — which is convenient early and constraining once you want to design your own incentive structure.