Measure Influencer Marketing: How a $1,000 Spend Turned Into $11,000

Ashley Brock, a seven-figure CEO and decade-long marketing strategist, breaks down the two metric categories every brand needs to understand: front-end metrics like click-through rate and view rate, which measure engagement with your content, and back-end metrics like cost per lead, cost per purchase, and ROAS, which measure whether that engagement actually generates revenue. Brock argues that Google is the only non-interruptive ad platform, meaning click-through rates there are naturally higher because users are actively searching, while Instagram, TikTok, and YouTube interrupt people mid-scroll. She walks through a real client example where a million-dollar custom home builder was drowning in clicks from unqualified buyers, and how tightening audience targeting actually raised click quality and lowered cost per lead simultaneously. To measure influencer marketing or any paid channel with clarity, Brock offers a simple ROAS formula: divide total revenue by ad spend. Her client Christina turned a $1,000 investment into $11,000 in sales, an 11-to-1 return.

Watch to see exactly how front-end and back-end metrics connect through a step-by-step conversion rate calculation.